Question 11

This Fox News advertisement from over a year creates a myth surrounding a rally in Washington DC decrying taxing and government spending. The ad falsely portrays the rally that took place by making it seem much more crowded than it was, and attacks other news stations for not paying more attention to it. When Fox News attacks other stations for not covering the rally as extensively they are supporting the imaged community of "Americans mad with taxes and government." The Croteau and Hoynes reading on Media Giants pointed out how most of the public doesn't notice how media is being controlled. This advertisement for Fox News is a shot across the bow of other stations that didn't cover the rally because it wasn't as large as Fox claimed. The Network covered the rally like it was the largest political statement ever made claiming the crowd was up to 7 times larger than actual estimates suggested. This is due to the removing of friction from capital. Less people have a controlling interest in the media and decisions can be made much faster and ideas can be propagated. If an individual never turned on another station, they would be poorly informed on what actually occurred that day in the nation's capital. I never covered Media Giants in my because I focused on the ads themselves but my entire argument about partisanship in advertisements is a result of Media conglomerates being consolidated to the control a few individuals who can support their own interests with their networks. Rupert Murdoch CEO of News Corp. (Fox News) has the power to agenda set and gatekeep the information that travels across every channel he owns, intern what they people who watch see and believe.