Political Economists would say that teenage girls listen to pop music because it is produced and sold to them, and they really have no say in their consumption of it. Cultural studies would say that girls who live in this culture chose this kind of music as apposed to others because of their culture.
The Pop music cultural this video critics can be analyzed in the context of Shor's appearance of success. The video critics pop music videos that portray for teens and young adults what it means to be successful. Pop icons dress in cutting edge expensive clothing (because they are produced and marketed specifically through pop videos and magazines) to show the audience what it means to be a success.
The video is allusive to pop culture/boy bands/ pop music. The video alludes to so many pop music videos, specifically NYSNC and Back Street Boys, by recreating the scene, look, feel, etc. The signifiers of pop music are all over the video. It is ontological because John Lajoie is inhabiting the pop star persona. The lyrics that point out how pop music is targeted to insecure teenage girls that just want to hear stuff like "baby."
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